Event Planning: Advertising

What can you do to promote your event?

You should consider using legal methods such as local radio, newspapers, magazines and town and village newsletters. Local newspapers and radio often have a ‘what’s on’ section. You could submit a press release or, to guarantee space or airtime, you could consider paid-for advertising. Shop owners will often put posters in their windows for a small fee.

You can also put your posters, signs or banners on land where the event is due to take place but you must firstly obtain the landowner’s permission. If you are advertising a local event of a religious, educational, cultural, political, social or recreational nature you will not in accordance with Class 3(D) of the Advertisement Regulations require express advertisement consent providing:

• The event or activity is not being carried out for commercial purposes.
• The advertisement does not exceed 0.6 of a square metre.
• The advertisement is not displayed earlier than 28 days before the event or activity is due to take place.
• The advertisement is removed within 14 days after the end of the event or activity.
• No letters, figures, symbols or similar features of the design of the advert are over 0.75 of a metre in height, or 0.3 of a metre in height if they are in any Area of Special Control.
• The advertisement is not illuminated.
• No part of the advertisement is more than 4.6 metres above ground- level, or 3.6 metres in an Area of Special Control.

Advertising for events, even on private land, may require express advertisement consent if it falls foul of any of the above qualifying criteria.

For further information about the exemptions or to seek express advertisement consent contact Dover District Council’s Customer Services Team on 01304 872486/872428 or email developmentmanagement@dover.gov.uk

Your event can also be listed on the What's On page of the White Cliffs Country website.